Instead of stocking up on filling staples like bread and milk, East Coast residents are running to grocery stores to get kale ahead of the big blizzard that's expected to slam parts of the US.
People from New Jersey to Maine are preparing to get hit with two to three feet of snow at the beginning of this week. Weather forecasters have warned of a "crippling and potentially historic" snowstorm.
With public transportation shut down in some areas, there's been a run on food in city grocery stores and lines have stretched down the block at some locations in New York City.
Panicked blizzard preppers took to Twitter and Instagram to document a kale shortage in New York and Boston:
The great pre-storm Kale Panic of '15. (Yes of course, this is the Gowanus Whole Foods) pic.twitter.com/OS50ntIatK
- Kat Kinsman (@kittenwithawhip) January 26, 2015
How am I supposed to survive this blizzard without kale!? ?? #uwsproblems http://t.co/DlbeFjBVc1 pic.twitter.com/eqQBhhW6ZY
- Laura Murphy (@PennyScientist) January 26, 2015
There's a run on kale. I repeat, Brooklyn is out of kale. #blizzard #NYCblizzard pic.twitter.com/mo0ksUGpUi
- Aaron Leaf (@aaronleaf) January 26, 2015
Panic before the #boston #blizzard; didn't even spare the leafy vegetables like kale or escarole !! pic.twitter.com/nwKdrq9U
- MC (@mic9393) February 8, 2013
Health-conscious New Yorkers clear stores of kale as major blizzard approaches: http://t.co/lfaaQRZ6QT #9News pic.twitter.com/6SYGORArqZ
- Nine News Sydney (@9NewsSyd) January 27, 2015
DOES ANYONE KNOW WHERE I CAN GET MORE KALE BEFORE THE BLIZZARD?
- Nate Abbott (@nabbott) January 26, 2015
Trader Joe's is all out of Kale and Kombucha. I repeat. Trader Joe's is all out of Kale and Kombucha. This is worse than the actual blizzard
- The Great White Dope (@BigInTheShire) January 25, 2015