Grey Poupon Beat All Other Brands With Its Social Media-Driven Oscars Campaign

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

---

Grey Poupon's Spot-On Social Media Strategy (ClickZ)
The brand used up-to-the-minute strategy to spread the "Pardon Me" Oscar spot and Grey Poupon brand all over via social media, including Facebook, Twitter, and YouTube. Kontera, a company that analyzes social media conversations and content views, as well as providing services to "amplify" content, looked at data for 15 brands that advertised during the Oscars. It found that Grey Poupon outperformed all other advertisers. During this Oscar period trending bump, Grey Poupon saw an increase of 345.32 percent in consumer interest, as reflected in Kontera's data. "Trending" is a measure of the percentage increase or decrease in the amount of consumption of digital media and social conversations about a brand. Read >>

With 200 Million Members, LinkedIn Valued At $18 Billion (The Wall)
LinkedIn is now valued at more than $18 billion, as the company passed the 200 million user threshold per their quarterly earnings update. That is an incredible figure for a company that had its initial public offering in 2011 when it was valued at $4 billion.

But does the new valuation have something of a whiff of bubble to it? Read >>

Women That Rock Our Social Media World (Frederic Gonzalo)
It’s almost March 8th, which means International Women’s Day. To mark the event this year, here are the top women who rock the social media sphere.

1. Mari Smith: Facebook marketing
2. Heidi Cohen: Blogger
3. Gini Dietrich: Public relations
4. Amy Porterfield: Facebook marketing
5. Amber Naslund: Strategy
6. Andrea Vahl: Social Media Examiner
7. Viveka von Rosen: LinkedIn expert
8. Ann Handley: Content marketing
9. Kristi Hines: Blogger

These ladies share a common trait: they are passionate, experts in their respective fields, and share knowledge generously through blogs, tweets, webinars and/or other social media outlets. Read >>

How Brands Are Leveraging Twitter (Brandwatch via Dazeinfo)
A Brandwatch report, which studied over 10,000 random tweets, has established some key trends that impact the way we use Twitter and how brands will use that information this year. Twitter is approximately 62 percent engagement, 38 percent broadcast.

In terms of brand mentions, food and drink along with clothing and accessories were at the top of the list.

Twitter is a unique source of opinions and experience about brands. So brands need to understand, analyze and act upon it order to develop campaigns for target audiences. Read >>

Social Media ROI: How to Achieve New Sales (Business 2 Community)
Social media is a tool that can be used with great success to drive sales and new leads. But the only way to sell and see return on investment (ROI) in social media is through incentives that make people share:

• Offers
• Group Deals
• Ideas on how to use your products
• How your products solve a problem your users have
• Get users to submit product reviews and recommend how to use your products

The key factor to get people buying is to build trust. Create compelling, interesting and encourage user-generated content (UGC) to get your community engaged and grow your fan base. Having significant reach is crucial to building a strong online presence that will influence followers and turn them into customers. Read >>

Be One Of The 'Top 99 Realtors on Twitter (WebsiteBox via Inman News)
WebsiteBox, the real estate CRM and marketing platform provider, welcomes petitions from real estate agents who think they deserve a spot on its list of "The Top 99 Realtors on Twitter."

To make the list, WebsiteBox used the following criteria: keyword and phrase search, user profile headings, and tweeting useful information. Read >>

Skills For Leaders Of Social Business (McKinsey & Company via Professional Manager)
McKinsey has produced a list of six skills that leaders will need to be literate in social media.

How many do you have? Read >>

The Importance Of Video In Social Media Marketing (brainshark via Social Media Today)
One way to re-energize and amplify your social media marketing is to create a short, highly shareable video to boost social lead conversions. Read >>