Taiwanese smartphone maker, Asus aims to expand its share in the Indian smartphone market from two per cent to five per cent by next year. It is mulling manufacturing in India and has set up an internal team to study the prospects of domestic manufacturing.
"India offers a huge opportunity, smartphone penetration is just about 10 per cent. We are focusing on getting the entire supply chain right here and not just assembly. Once the supply chain is there, manufacturing will become easier here,"
The firm is keen on manufacturing in India, he added.
"We have set up an internal team to look into this. Before the end of the year, we should have something to announce," Asus India Regional Head (South Asia and Country Manager)
He added that the company is in discussions with its manufacturing partners for the project.
Asus is among the growing list of global smartphone makers, including
According to research firm CMR, 19.5 million smartphones were shipped in India in the March 2015 quarter.
"India is growing really strong for us. This market provides a lot of inspiration and gives us inputs for development of new products... We are looking at getting into the top four position in the next one year from the last quarter of this year (October-December)," Shih said.
He added: "If that happens, India will contribute 10-15 per cent of our global revenues."
(Image credits: Indiatimes)