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Amazon India, after introducing the sale of used books on its platform in August 2016, has opened up the platform to individual sellers to encourage peer-to-peer sales.

The e-commerce giant is calling it 'pick-pack-andpay' programme, directly taking on classifieds sites including Naspers-backed OLX and a similar service from Indian unicorn Quikr, which introduced a similar service 'Quikr Doorstep' for facilitating payment, packing and delivery in March 2016.

The current model for individual sellers to retail their goods on Amazon India marketplace includes product categories like refurbished mobile phones, tablets and laptops as well as unboxed and used gadgets, books, watches, movies, video games and music CDs. The portal will also showcase products made by home-preneurs such as fashion jewellery makers.

"This is the launch of Amazon India's pilot with Junglee, which was initiated in late 2014 following which Junglee was diluted as a brand," a source familiar with the discussion, told ET.

The landing page for registration as an individual seller continues to be on Junglee, the price comparison and barter site which was bought by Amazon in 1998 in the US.

Sale of high gross merchandise value (GMV) products such as phone, tablets and laptops brings an additional stream of revenue for Amazon India, which is charging a commission on sale of Rs 10 per item of value less than Rs 1,000 and Rs 100 per item priced beyond Rs 5,000.

"Amazon has now launched an end-to-end experience for custo mers in Bengaluru to sell their used products. Amazon has specifically customised it for customers in India (individuals) with features like easy-to-list form, doorstep pickup, packing and delivery to customers, a price-recommender for guiding individual sellers on how to price their used items and a localised discovery experience on Amazon for buyers to help sellers get a quick sale," an Amazon spokesperson told ET.

In order to incentivise customers to enroll for the programme, Amazon India is offering cashback to users on its wallet.

"On selling five used books, or movies, or music or video games, Amazon will offer '. 1,000 as Amazon Pay Balance. It is also applicable on selling one used mobile, or tablet or laptop worth Rs 5,000 and above. This offer is valid till January 15, 2017, and the cashback will be credited 30 days after the offer," the Amazon spokesperson, told ET.

Reportedly, in December 2016, Amazon Seller Services invested an additional . 2,010 crore to strengthen its India's business.