The shopping frenzy that begin today with the
· Today, the web traffic increased by 450% and revenues increased by 350% increase in comparison to normal days.
· The average order value today was Rs 3,500, which is usually Rs 2,000 on normal days.
· The top 5 retailers today were: Amazon, Jabong, Shopclues.com, snapdeal and myntra.com. You don’t see Flipkart on this list, because they opted not to participate in GOSF.
· Mobile & Electronics were the most sought-after category at 40% while fashion was the second at 35%. Baby care and travel come in next in the list, and could grab only 8% of buyer’s attention.
· If like us, you also thought that women are shopaholics, then today’s shopping patterns will prove you wrong. In contrast to 76% male buyers, only 24% females participated in GOSF today.
· Most of the shopping was done by youngsters as 50% of buyers aged between 25-34.
(Please note, this data is specific to India alone. This data as well as infographics has been compiled by cashkaro.com, India’s largest cashback & coupons site)