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Google's Research Director Created This Hilarious Spoof Website

Sep 14, 2014, 14:13 IST

Peter Norvig/Lego Institute for Lego Investigation

Google's Peter Norvig is famous in the tech world for his work on artificial intelligence.

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But Norvig, who previously led Google's search algorithms team and was head of computational sciences at the NASA Ames Research Center, is also a funny guy.

And so, when he decided to teach himself "some HTML5 web design," he built and photographed many Lego people doing many science-y things, and the Lego Institute for Lego Investigation was born.

The LI2 website made us laugh out loud, so we asked Norvig why he created it. He told us:

1. Lego announced the "Research Institute" kit; that sounded cool.
2. My various friends had new research institutes (like Paul Allen's AI2); that sounded like fun.
3. My daughter says it is because I am a new empty nester -- she's off to college and she says I had to replace her with a whole institute of imaginary friends.
4. I wanted to learn some HTML5 web design, but didn't want to tackle anything larger than one page for my first attempt.

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Here are some of our favorite jokes on the site:

LI2 is into a lot of things:

Peter Norvig/Lego Institute for Lego Investigation

Peter Norvig/Lego Institute for Lego Investigation

The LI2 partners with industry (Stark) and academia (Hogwarts).

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Peter Norvig/Lego Institute for Lego Investigation

The L12 is more than an equal opportunity employer, it only hires people of color (yellow).

Peter Norvig/Lego Institute for Lego Investigation

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