Audrey Rotermund
The ordering window at New York Delhi, a new food truck at Google.
Believe it or not, Google's food options are about to expand even more. Mobile corporate catering company The Whole Cart announces today that it will be bringing a fleet of 20 food trucks to the Googleplex by the end of the year.
"We've created and branded a bunch of new food concepts just for Google," The Whole Cart founder Matt Cohen said to Business Insider. "We'll have a rotating group of 20 food trucks that all fulfill Google's food standards - responsible sourcing, portion size, and a plant-centric diet - as well as uphold the artisanal culture food trucks are known for."
Google initially approached Cohen in 2014, when one of its on-campus cafes was being renovated. Cohen runs another food truck company, called Off the Grid, that brings third-party food trucks to special events and markets. He arranged for a few food trucks to serve food outside Google, but without a central system of accountability, it was difficult to ensure that each truck was offering the same quality of food service a Googler might get in one of their cafeterias.
With The Whole Cart, Cohen had the opportunity to create 20 brand-new concepts in line with the standards Google holds for its food services. That includes food quality as well as behind-the-scenes operations, including purchasing, accounting, and supply chain streamlining.
Like many other popular food trucks, The Whole Cart's menus are innovative, with mash-ups between seemingly disparate cultures (Southern food meets Asian food, for example, and a truck that fuses Indian cuisine with a New York deli).
But unlike other food trucks, everything Googlers eat from The Whole Cart will be free. While some of them will be grouped together in a central parking lot, others will be situated closer to employees who work in more remote office buildings at Google.
The Whole Cart has shared some photos of its trucks and dishes with Business Insider.