Google wants you to use its delivery service to buy your fruits and veggies
Google is testing the expansion of its speedy delivery service, Express, to include perishable foods like fruits and veggies or frozen pizza.
The addition of these goods make Express much more competitive with startups like Instacart as well as Amazon's grocery shopping service, Prime Fresh.
Although Google launched its service back in 2013 (partially as a way to stave off Amazon's encroach on its product search territory), it's had some struggles since, including executive turnover and tweaks to its delivery model.
But this move shows that Google wants to go full-steam ahead into the increasingly-crowded on-demand delivery space.
So, which service gives shoppers the best deal?
It's a little tricky to directly compare prices, but here's a look at what you'd pay for Express vs Prime vs Instacart:
For Express, grocery deliveries start at $2.99 for people who pay its $10 a month ($95 a year) membership fee, and $4.99 for everyone else. You can choose to when your goods will arrive in a two-hour delivery window on the same-day, as long as you don't order too late.
Prime Fresh delivers your groceries for a $299 yearly membership (with no other delivery fees), or customers who already use Prime can opt in by paying a delivery fee per order (though the company has been fiddling with that model).
Instacart costs $5.99 for two-hour delivery, though the price can increase at particularly busy times. For free two-hour delivery on orders $35+, you can pay a $149 yearly membership.
Right now, you can only try the new Express if you live in parts of San Francisco or Las Angeles.