Google Ventures partner shares the 7 elements of a perfect sales pitch

Google's investment branch, Google Ventures, is an investor in and adviser to some of Silicon Valley's hottest companies, like Uber and Periscope, as well as rising retailers like Blue Bottle Coffee.

Rick Klau has been a Google Ventures partner since 2011 and took to Twitter to share some of the best advice he can offer entrepreneurs pitching their business to customers. It's advice that's just as relevant to pitches to investors.

It all boils down to storytelling.

Here are Klau's tips: