+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Google May Start Skewing Its Search Results In Favor Of Encrypted Sites

Apr 15, 2014, 19:47 IST

Google / YouTubeGoogle engineer Matt Cutts

Google may start favoring encrypted websites over non-encrypted websites in its search results.

Advertisement

Google engineer Matt Cutts recently hinted at that in March, The Wall Street Journal reports.

According to the report, Cutts has had private conversations where he has expressed Google's interest in implementing encryption in its search results. The aim is to rid search results of spam sites, according to the WSJ.

Google's search algorithm is designed to encourage and discourage certain practices among Web sites. For example, it penalizes sites with malicious software and ones that load slowly.

In the last few years, Google has encrypted Gmail, Google Maps, and Google Search. After the revelations of the NSA's wiretapping, Google started encrypting traffic between its data centers.

Advertisement

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article