Thomson Reuters
HTC has had trouble competing in the crowded smartphone market.
According to a report in a Taiwanese publication (Google Translate version here), the two companies are in the final stages of acquisition talks. The report does not say how much Google may buy HTC for.
A note from UBS on Thursday, citing the Commercial Times news article, notes that the deal would only involve HTC's smartphone R&D team.
A Google spokesperson declined to comment, but didn't deny the report either. An HTC spokesperson was not immediately available for comment.
According to a Bloomberg report last month, HTC has been exploring its options as its smartphone sales dwindle and its VR headset business struggles to take off. One option on the table was to spin out the VR division and sell the smartphone business, according to the report.
History repeating itself
It would be an odd move for Google, assuming the deal goes through. In 2011, Google bought Motorola for $12.5 billion in a effort to ramp up its hardware ambitions. Motorola released a few handsets while operating as a Google subsidiary, but none of them were blockbusters.
In 2014, Google dumped Motorola and sold it to Lenovo for $2.9 billion.
Back to hardware
But Google has a renewed interest in hardware, and it's seen as a growth area for the company outside its core ad business.
Last year, Google formed a new hardware division under former Motorola CEO Rick Osterloh. Osterloh's group was responsible for products like last year's well-received Pixel phones, Google Home Speaker, and Daydream View VR headset. Google partnered with HTC to manufacture the Pixel phone.
Google is expected to release an update to the Pixel phone and a new touchscreen Chromebook in October.
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