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Google bought a startup to help it make Street View even better

Oct 18, 2015, 20:14 IST

Google Street View

Google has acquired a small Portuguese startup called Digisfera that focuses on 360° photography projects.

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The nearly five-year-old company, which has created experiences like a virtual tour of London or an interactive, stitched-together panorama of the FIFA World Cup, announced the news on its website.

"We're excited to join the Street View team at Google to continue building great experiences using 360° photography,"Digisfera says.

Over the years, Google's Street View efforts have gotten increasingly more intense, as the company takes on further-flung locations, like Antarctica, the bottom of the Grand Canyon, or the base-camp of Mount Everest.

Google also recently launched an initiative to help bring its Street View photography into the classroom through virtual "field trips" using its Cardboard headset. With the Expedition program, students can "wander" through Barcelona or take a dip in the vibrant waters around the Galapagos Islands.

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The Digisfera tools and team will likely aid in this, and other, initiatives.

As a result of acquisition, though, Digisfera will be shutting its PanoTag tool that let photographers tag their images, and open-sourcing Marzipano, its tool for turning panoramic photos into virtual tours.

Digisfera via The Way Back Machine

Here's the full statement from the company:

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