+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Google Blocks Videos From Playing On The Windows Phone YouTube App

Aug 15, 2013, 23:14 IST

Steve Kovach/Business InsiderThe Nokia Lumia 928 Windows Phone.Google has blocked videos from the YouTube app on Windows Phones for violating the terms of use. The Verge was the first site to report the news.

Advertisement

A little backstory: Google does not make the Windows Phone YouTube app like it does for iPhone and Android. Instead, Microsoft makes the app and taps into YouTube's developers tools to pull in videos to your phone.

But Google and Microsoft have had a lot of back and forth recently over the way the YouTube app for Windows Phone works, with Google occasionally blocking videos from playing. Microsoft then fixes the app, but Google finds another reason to block videos. And so on.

Obviously, the best solution would be for Google to make its own YouTube app for Windows Phone, but that would mean helping out its rival Microsoft. And the Windows Phone platform doesn't have enough users to make it worth for Google to spend all that time to serve pre-roll video ads to a relatively small audience. Google is much better off focusing on the massive number of users who own iPhones or Android devices.

On the flipside, Microsoft is doing most of the work for Google for free here, so it seems quite petty to block the YouTube app on Windows Phones.

Advertisement

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article