Goibibo becomes number 1 in hotel booking volumes in India: Report

A research report by Morgan Stanley stated that Goibibo.com was number one in hotel booking volumes in India and was the most preferred OTA by hoteliers across parameters in India.

Mobile contributed to 71% of the bookings in the month of December 2015 up from 42% a year ago.

The report added that Goibibo was also the fastest growing hotels OTA in India.

Ashish Kashyap, Founder of ibibo, said, “We are excited that we have achieved the No 1 position in India in the hotels category. We have been able to achieve the same by strengthening network effects, providing superior user experience on mobile and delivering powerful tools and technologies to thousands of hotels.”

Meanwhile, 45% of hotel bookings on Goibibo comes from 0-2 star rated hotels, followed by 38% from 3 star category and 17% is garnered from 4-5 star rated hotels. Business destinations contribute close to 45% of hotel bookings whereas leisure destinations constitutes to about 55% of hotel booking volumes.

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