Sarah Jacobs
Miki Agrawal inside her apartment in Brooklyn.
A former investment banker, professional athlete, film producer, and restaurateur, she's tried her hand at a half-dozen pursuits. Now, she's the co-founder and mastermind behind one of the buzziest clothing brands on the block: Thinx.
You may know the name from their viral advertising campaign, which included pictures of grapefruits, eggs, and provocative statements plastered across New York City subways - and made waves online for the controversy it inspired. Or you may know it from someone who's tried the product itself: underwear that was designed to replace feminine hygiene products, priced at $24-$38 a pair. It may sound simple, but Agrawal says it's the first big attempt to introduce something new in feminine hygiene in centuries. And it's a potentially $15 billion market.
"I want to be the taboo queen for the nether regions," Agrawal told us.
Business Insider recently spent a morning at home with Agrawal in her Brooklyn loft space, learning about her winding road to entrepreneurship and the things - both material and spiritual - she's collected along the way.