Earlier,
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"This category is absolutely price sensitive... we won't be able to pass on any increase in cost to consumers," Haresh Doshi, president of
Meanwhile, the association has filed a petition with the Goods and Services Tax Council, requesting it to keep biscuits that cost less than Rs 100 a kg in the zero-tax bracket.
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As of now, low-priced biscuits are exempted from central excise but have to pay VAT in states.
"Dry fruit cookies and oatmeal cannot be taxed on a par with low-priced biscuits," Doshi said.
He added that even though there has been a surge in the input costs, prices in this segment have never gone up substantially. While glucose biscuits retailed at Rs 40 per kg in 1996, they sell at Rs 70 per kg twenty years later.
(Image source: ThatScoop)