But now one film distribution company, Oscilloscope, is taking it a step further and releasing a feature film on Vine today.
Some news organizations and media companies have already embraced Vine, but this is the first film to be released on the app, to our knowledge.
Starting at around 4:30 p.m. ET this evening, Oscilloscope will be distributing the film It's A Disaster, starring David Cross, Julie Stiles, and America Ferrera live.
The film will be revealed in six-second clips on Oscilloscope's Vine account. Not every second of the film will be covered, but it should be interesting to watch. Certain clips will also be watchable via Twitter.
Despite the Vine experiment, the company still plans to release the film in theaters April 12.
Check out the trailer below.