These brands are mostly mid-level retailers abroad and are eyeing untapped market in India.
Brands such as Korres, Migato, Evisu, WallstreEnglish, Pasta Mania, Lush Addiction, Melting Pot, Yogurt Lab and Monnalisa, etc are investing in India like never before will rake in about $300-500 million in India.
Franchise India, a retail solutions provider which has tied up with them for their launches, compiled a data and stated these brands will eye smaller, untapped markets within the country.
"The first retail wave happened a decade ago when bigger retailers and brands entered India. Now, it's the turn of small and mid-sized brands as they look to cash in on the open retail policy and huge gap in the market for branded products,” Gaurav Marya, chairman of
From apparels to food and beverages, these brands are likely to uptick the retail segment.
"India's current growth and development make it an ideal target for the brand. Chicken products are the major non-vegetable food in the country, making our menu ideally suited to the market,” \Andrew Withers, chairman of Southern Fried Chicken, a British quick service restaurant that runs 700 franchise stores globally, told ET.
Following government’s relaxed FDI norms, there has been an influx of several brands in India.
The Indian retail market was worth $641 billion in 2016 and is expected to reach $1.6 trillion by 2026.
"The snack segment in India has been showing some interesting potential as well as India's economic development as it pertains to many different types of international franchises entering the market and culture to some degree,” Martin Azambuya, managing director of US-based Doc Popcorn, told ET.