Second year in the running,
Google has chosen the perfect date to start the great online shopping festival in
India. This is once in a lifetime date, perfect for a once in a year event.
Google India started the special online event last year. This time more than 200 online retailers are participating in
GOSF who will give consumers special
discounts and run promotions through www.gosf.In.
Google India started this activity to promote online shopping amongst Indians and help more
online users make a buy on the internet. Last year in this drive, 50% buyers who came to the web festival made an online purchase for the first time. According to Google India the industry estimates suggest that there are close to 20 million online shoppers in India. These are huge numbers and are rapidly growing.
Online shopping enables people to shop from the comfort of their home, which most feel is a good thing as far as electronics are concerned. However, even with solutions like try before buy from websites such as
Yebhi.com, Indian people are still wary of buying clothes and shoes online. Hopefully a super discount on clothing will change their minds. We are looking forward to some over the top
deals during this web festival on apparels.
The festival will run for three days starting 11 December, 2013. Big names such as
Indiatimes Shopping, Flipkart,
Rediff and
Myntra will participate in this web-fest.
