With inspired serials like
24, the
Indian television is undergoing a change. People are moving away from the ‘
Rona Dhona’ and ‘
Saas Bahu’ soaps, and want something more intriguing. India is a youthful nation and youngsters (at least in the metros) want to watch quality content on their TV sets. This is probably the reason why Star Network made the
HD Premiere channel, which brings the latest episodes of popular TV shows from USA to India.
There are many HD channels in the pipeline which will come from major networks. HBO is the latest entrant that has brought HD channels to India. And the younger generation is ready to pay a premium for them. Most of the HD channels in India are supported by
Dolby. For which lot of people are picking a sound bar or 5.1 channel surround sound system, as the small 10W RMS speakers in a flat screen TV do not do justice to the sound.
Ashim Mathur, Head of Marketing at Dolby India says Dolby is in talks with many Indian TV channels to bring HD content with Dolby support to Indian viewers. Some are already on board and some are in the final stages. If one of the deals comes through then we might just see a popular Indian
cricket tournament with Dolby support. Now that will be a treat for the cricket crazy nation such as ours.
To sum it up, the Indian television experience is up for an
upgrade. New TV shows are queuing up for the viewer’s attention with services such as HD and true surround by its side. Yes, to begin with DTH services might ask for a premium for a new High-def channel but after a while they will become part of the existing package.
