Taking a cue from the above insight, a startup created a campaign around the ideal job for today's youth that lets them have this experiential happiness and pays them for it!
Through a marketing campaign, The cool jobs that magicpin has been recruiting for has received thousands of applications. Jobs such as the
magicpin is the social network for local experiences and the company's user community, known as ‘magicians’ are discovering their city’s neighborhoods sharing their experiences across food, beauty and fashion categories in picture stories that inspire other users to have the same experiences.
For their spending, users get rewarded in ‘magicpin points’ that can be used to buy more services and experiences at magicpin partner merchants. magicpin is operational across cities including Delhi NCR, Bangalore, Mumbai, currently.
By the end of the ‘Best Job Ever’ campaign, 6 winners will be selected who would be paid in the form of a year’s worth of free services, 100% cashback and a lifetime membership of the magicpin magicians community.