Get Burger King delivered right at your doorstep, thanks to Zomato!
Dec 7, 2015, 18:05 IST
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After a partnership with Wendy’s, Zomato, the restaurant discovery and food ordering app announced a nation-wide tie-up with global fast food giant Burger King to enable customers in India to order online from their restaurants using the app. The tech-enabled partnership with Zomato is the first of its kind for Burger King, which launched in India barely a year ago and will enable them to serve customers in Delhi NCR, Mumbai, Bangalore, and Pune using Zomato’s online ordering services, with more cities to be added shortly.
Through its investee company Grab, and logistics partner Delhivery, Zomato will also service the delivery logistics for Burger King in India, the fifth market in which Burger King delivers to customers at home.
Commenting on the association, Rajeev Varman, CEO of Burger King India said “Online-apps and mobile penetration have changed the way business is being done worldwide. We believe tech-enabled solutions will give us a chance to keep pace with the customers. We are delighted to give our customers convenience and access to our burgers at a click of a button by partnering with Zomato, the most effectual food ordering app.”
According to Zomato, the most-ordered item on the app from Burger King’s menu so far has been the Big Boss Whopper, which has been launched to commemorate the chain’s first anniversary in India.
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“We are thrilled to be partnering with Burger King to enable them to reach out to a larger audience in an untapped market such as India using our platform. Our online ordering business is growing at 50% month-on-month, and we are certain that we will continue to drive immense value for restaurant brands, as well as give our customers a wide selection of places to order from online”, added Tanmay Saksena, Global Business Head, Online Ordering, Zomato.