Gerber debuted its first 'spokesbaby' with Down syndrome - but some parents are slamming the baby food company

• On Wednesday, Gerber announced it had appointed its first "spokesbaby" with Down syndrome.
• Some saw the appointment as hypocritical, as the baby food company's sister company Gerber Life reportedly denies children with Down syndrome insurance coverage. 
• One Facebook commenter wrote: "So you will use him for his cuteness, but deny him life insurance coverage!?!" 

Iconic baby food brand Gerber has appointed its first "spokesbaby" with Down syndrome. But, according to some parents of children with Down syndrome, the move is a hypocritical PR ploy. 

Gerber announced that Lucas Warren, a one-year-old from Dalton, Georgia, had won the company's Gerber baby contest on Wednesday. Warren, who has Down syndrome, was chosen from more than 140,000 applicants. 

"Every year, we choose the baby who best exemplifies Gerber's longstanding heritage of recognizing that every baby is a Gerber baby," Bill Partyka, CEO and president of Gerber, told TODAY.

Partyka continued: "This year, Lucas is the perfect fit."

Many people took to social media to celebrate the decision. 

"Gerber this is awesome!" one Facebook user commented on Gerber's announcement. "So proud of companies that promote inclusion and equality! Way to go!" 

But, others saw the appointment of Warren as a hypocritical way for Gerber to publicly celebrate kids with Down syndrome while its sister company, Gerber Life, denied them life insurance. 

"So is Gerber going to include babies with Down syndrome in their Life Insurance plan now?" one woman commented on Gerber's Facebook announcement. "My son was denied in 2010. The letter I was sent was really heart warming to a new mom ... it said something like due to the low life expectancy of children with Down syndrome you are denied." 

Another Facebook commenter wrote: "So you will use him for his cuteness, but deny him life insurance coverage!?! How hypocritical Gerber!" 

A third commented: "Does this mean babies with Down Syndrome will no longer be denied the grow up plan or is he just a cute marketing tool for you to exploit?" 

While Gerber Life Insurance is a "financially separate affiliate" of Gerber, the two companies use nearly identical branding and similar marketing. 

Parents of children with Down syndrome have discussed Gerber Life's lack of coverage for kids with Down syndrome on various forums for years. While Gerber Life reviews applications on a case by case basis, several parents claim that the company either denied their children coverage or told them to reapply when their kids were five. 

Gerber Life did not immediately respond to Business Insider's request for comment. On Facebook, Gerber directed people discussing the apparent hypocrisy to contact Gerber Life. 

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