Gap to open first store in India on May 30!

Starting on May 30th, the first Gap store will open in New Delhi in partnership with Arvind Lifestyle. Though for now, it will open in Delhi, but they have plans to expand in other cities soon.

“Through this partnership we plan to open 40 stores across the country,” said J. Suresh, MD and CEO of Arvind Lifestyle Brands Ltd.
Delhi was chosen because the market response was better here than any other city, Ismail Seyis, Vice President of Gap Franchise told to BI.
Gap plans to capture the Indian market with its strong representation of kids wear which few other brands have. Though it is too early to predict the market, but they have started with a target to produce revenue of Rs. 1000 crores in five years.
“Our brand awareness is very high and it’s apparent there is deep affinity for Gap in India,” said Ismail.
In these times of e-commerce growth in India, Gap is yet to start an online venture. But online strategy is likely to roll out very soon.
Stefan Laban, Senior Vice President Gap International, also said that it was an easy choice to partner with Arvind for he believes Arvind will bring to the table for Gap what Gap itself couldn’t have brought. The reason is Arvind’s stronghold in retail in India and in the largest mall in Delhi, Select Citywalk.
(image credits: Usha Rani Das)