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G.E. Loved Being Mocked On '30 Rock' So Much It's Making Ads About It [THE BRIEF]

Laura Stampler   

G.E. Loved Being Mocked On '30 Rock' So Much It's Making Ads About It [THE BRIEF]
AdvertisingAdvertising1 min read

Tina Fey 30 Rock

NBC/"30 Rock"

Good morning, AdLand. Here's what you need to know today:

In spite of the fact that "30 Rock" made mocking G.E. a staple portion of its show — Alec Baldwin's character is a General Electric loyalist — the major corporation has no hard feelings. In fact, G.E. loved the bits so much that it decided to create ads saluting "30 Rock" in its final weeks on television, both on air and on the show's site. Global director of brand management Linda Boff told Ad Age that "G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience." The ads feature the company's favorite moments in the show.

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Previously on Business Insider Advertising:

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