Future of content is in video streaming. These start ups are proof

Taking a cue from the success of Amazon Prime and Netflix in India, a host of start ups are now ready to go live with their video contents. Video streaming in India is gathering steam. Technically called over-the-top (OTT) content, these videos are streamed on mobile devices with a simple internet connection.

If reports are to be believed, there are 66 million unique video viewers in India. Of them 1.3 million are OTT paid video subscribers.
Tracxn , an analytics firm has estimated that there are at least 40 new ventures in the space and around $30 million have been invested by venture capital firms. The focus is on short videos as those are easily stream-able and takes less data and time to watch.

Mumbai-based Dekkho provides short videos of 2 to 45 minutes, from 22 content providers. Founder Vinay Pillai, whose experience includes working for Drama Fever, a video streaming website for Korean shows, in New York, has raised $2 million from angel investors. The platform is ad supported. Pillai told The Economic Times, subscriptions may work for long form content, but for ad support, "we need to keep it short."