FTC Chair Slams Current 'Do Not Track' Norms [THE BRIEF]

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Good morning, AdLand. Here's what you need to know today:

FTC chair Edith Ramirez is not pleased with the Digital Advertising Alliance's Don Not Track self-regulatory program that has been in place for two years. "Consumers await a functioning Do Not Track system, which is long overdue," she said. "We advocated for a persistent Do Not Track mechanism that allows consumers to stop control of data across all sites, and not just for targeting ads."

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