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The casual-dining industry has had its fair share of struggles in recent years.
But according to a report released by Market Force Information in January, that could be changing. The report, which included an online survey of more than 6,700 American consumers between the ages of 18 and 65, found that customer-satisfaction scores are up at casual-dining restaurants across the industry.
Market Force asked each respondent to rate how satisfied they were with their most recent experience at a casual-dining restaurant, plus how likely they were to recommend that chain to others. Taking both of those scores into account, Market Force created a Composite Loyalty Index (CLI) and ranked chains by how highly they performed.