From Netflix's big flub to Microsoft's cloud attack: Here's the roundup of takeaways and insights from tech's Q2 earnings reports

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• The tech industry's second quarter earning season kicked off in mid-July, with Netflix first out of the gate with its results.
• Over a period of several weeks all the leading tech companies, from Facebook to Google, will provide closely-watched updates on their businesses.
• In addition to covering the headline numbers and results, Business Insider Prime will go deeper with smart analysis to give you the most important takeaways from the balance sheets to the earnings conference calls.
• Keep checking this page throughout the Q2 earnings season for the latest analysis, breakouts and interviews as the succession of tech companies report their earnings results.

Netflix:

Netflix's price hikes help explain its terrible quarter and Wall Street analysts say it needs to be careful as new competitors spring up

Exclusive data predicted Netflix's weakness in key markets before its huge subscriber miss, and could hold clues about future growth

Microsoft:

For the first time ever, Microsoft's cloud business unit generated more revenue than the Windows or Office segments

When is your company reporting? Check out Market Insider's 2019 Q2 Earnings Calendar.

Get the latest Microsoft stock price here.