From Keurig-smashing to NFL-jersey-burning, here are some of the most high-profile protests from the right in the Trump era

• Conservatives are calling for a boycott of Keurig after the coffee brand cut advertising from Sean Hannity's show.
• Other high-profile, right-wing protests include burning NFL jerseys, writing "Trump" on Starbucks cups, and cutting up Nordstrom credit cards.
• Conservative boycotts have become a common occurrence in the Trump era.

Keurig is feeling the wrath of conservatives - and it's far from the first brand to incur the anger of the right in the Trump era.

On Saturday, Keurig announced on Twitter that it would no longer advertise on Sean Hannity's show on Fox News. Hannity had faced backlash after interviewing Roy Moore - an Alabama GOP Senate candidate accused of sexual misconduct with a 14-year-old and other teens - on Friday.

With Keurig cutting advertising, many on the right called for Hannity's supporters to boycott Keurig. On Sunday, some of Hannity's supporters went as far as posting videos of themselves smashing their Keurig coffee machines.

With the political rise of President Trump, customers' convictions that brands are adopting anti-Trump or anti-conservative political stances have sparked a number of boycotts.

Often, some people on social media take these protests in absurd directions - as in the case of Keurig smashing or writing "Trump" on coffee cups. However, many boycotts also have concrete business implications, as in the case of the NFL's declining ratings.

Here's an overview of what happens when the right decides to boycott a brand.