YouTube
Lil Bub, Mr. Pokee, and Crusoe the Dachshund.
- Influencers don't have to be human to accrue massive followings and garner incomes of millions of dollars.
- The world of pet influencers has boomed in recent years, spawning animal-specific influencer agencies, major brand campaigns and partnerships, and on-screen appearances.
- There have, unfortunately, been some deaths of popular pets this year: Boo, a Pomeranian dubbed the "cutest world's cutest dog," died in January. Hedgehog Mr. Pokee died in March. Grumpy Cat, known for her permanent frown, passed away in May.
- These are the 23 most popular pet influencers, ranked by their total followings across Instagram, YouTube, TikTok, and Facebook.
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