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Malaika Arora backed a Mumbai-based startup Sarva which runs yoga studios. She joins an elite list of celebrities who are already a part of this venture like pop icon Jennifer Lopez and former American baseball player Alex Rodriguez.
Indian celebrities and actors are increasing their association with startups. Not only are they putting in money but are also taking an active part in its promotion and marketing. Some of the Bollywood celebrities who are backing up Indian startups include Amitabh Bachchan, Salman Khan, Karishma Kapoor, Ajay Devgn, and Madhuri Dixit.
Malaika Arora backed a Mumbai-based startup Sarva which runs yoga studios. She joins an elite list of celebrities who are already a part of this venture like pop icon Jennifer Lopez and former American baseball player Alex Rodriguez.
Hrithik Roshan
Hrithik Roshan has backed Bengaluru-based health and fitness startup CureFit. The actor who is amongst the fittest in the industry, is also the brand ambassador to this chain. The startup has also raised $75 million from Piramal Group’s Anand Piramal, Accel Growth, Kalaari Capital and IDG Ventures India in a Series D funding round.
Aamir Khan
Aamir Khan is also in the race of actors who are turning startup investors. Khan recently invested $300,000 in an online furniture rental platform Furlenco that is run by Kieraya Furnishing Solutions across eight cities in India.
Priyanka Chopra
Last year, Priyanka Chopra who is juggling her career between Hollywood and Bollywood, took time out to invest in a dating app Bumble, which was launched in India. She is also the brand ambassador and an advisor to the female-centric app which lets the woman make the first move.
Deepika Padukone
Bollywood actor Deepika Padukone became the face of a flavoured yogurt brand, Epigamia, after she invested an undisclosed amount in its manufacturer, Drum Foods International. She also participated in the Series C round of funding of the company, which also owns Hokey Pokey ice creams.