An initial Bloomberg report said Foursquare was in talks with multiple large companies, but now Microsoft has been singled out.
Microsoft is known for making investments in big data companies. It invested in Klout, a social influence company, at a valuation worth a few hundred million dollars.
The Foursquare-Microsoft talks might have kicked off when the two companies partnered on a Windows 8 app in June.
Microsoft has been struggling to add a cool-factor to Windows 8, so Foursquare was a good get for the company.
Foursquare has not responded to a request for comment about the strategic investment report.
Microsoft's talks with Foursquare about a strategic investment are said to be at an advanced stage.
— Dina Bass (@dinabass) August 29, 2013