GM hired Tim Mahoney, the former VW marketing chief, as its new global CMO for Chevy.
Why The Weather Channel loves Facebook and Twitter.
DraftFCB launched its first campaign for Amtrak. The creative is for Acela Express, which runs premium service between New York, D.C., and Boston.
Deutsch LA hired Pam Scheider, the former head of production and operations at Google Creative Labs, as its new director of digital production.
Apparently Chevy and Zumobi had a very successful mobile ad campaign which resulted in 37 percent engagement rates.
Mobile advertiser Amobee launched an exclusive partnership with four leading operators, including: Globe, Optus, SingTel, and Telkomsel.
Tapad launched a "videos across screens" product.
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