Former Imagineer Produces Smell Of Burning Flesh For The Defense Dapartment
Now there's a company called ScentAir, started by former Disney Imagineer, David Martin, which specializes in reproducing such smells for the Defense Department.
Justine Sharrock of Buzzfeed reports that among other things — like pleasant odors that keep consumers buying — ScentAir has been contracted to reproduce the darker sides of scent.
From Sharrock's report:
A scent of burning flesh and dead bodies, mixed with gasoline, gunpowder, sewage, burning trash, and exhaust ... If you're accustomed to the smell before you enter a combat zone, the thinking goes, it won't distract (or traumatize) you as severely as it would if you were experiencing it for the first time.
"'Improvise, adapt, and overcome' is one of [the military's] mantras. It's being able to navigate your environment and the situation you are in," ScentAir spokesperson Ed Burke told BuzzFeed.
There are also less morbid uses for the technology, such as teaching pilots what a burning wire smells like. Certainly such sensory practice can and will illicit more timely reactions out of military operators — what stomach acid smells like will get a proper response out of a field surgeon, or however a pilot should respond to a gas leak.
It's all a part of the Military's tilt toward total "immersion training." The idea is that exposure to loud noises, smells and other shocking sensory information will not only prepare troops for the battlefield, but help them cope after the fact.
The Marine Corps has spearheaded these training efforts. The Corps, with help from the Office of Naval Research and a couple battle-hardened Noncommissioned Officers, opened it's Infantry Immersion Trainer at Camp Pendleton in 2008.
Certainly these smells will creep their way into the nostrils of immersed Marines.
There's more to the Buzzfeed report, in terms of companies contracting certain smells — like "ocean" or "sugar cookies" — in order to influence buyers.
Nonetheless, it is an undeniably strange niche business to be in.
"Rotting flesh is a horrible, horrible smell, but it is amazing what they do with it," says Burke. "It's saving lives."