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Forget $40 fitness classes - now a tech startup is asking rich people to spend $1,500 plus monthly fees on a mirror to stream workouts directly into their homes
Forget $40 fitness classes - now a tech startup is asking rich people to spend $1,500 plus monthly fees on a mirror to stream workouts directly into their homes
It's controlled by a smartphone app and looks like a regular mirror when turned off.
The Mirror is compatible with Bluetooth heart rate monitors and the Apple Watch.
It costs $1,495 plus a $39 per month subscription to the workout classes.
A sleek new tech product wants to allow you to take a live workout class without having to go to the gym.
It looks like a mirror when it's turned off, but it has an LCD screen, embedded speakers and cameras, and it weighs 70 pounds.
"MIRROR is the first to bring the collective benefits of quality fitness studios into the home with a beautiful piece of hardware that enhances any room," Brynn Putnam, founder and CEO of MIRROR, told Business Insider. "Studio classes are great for high-quality, hands-on training, but are often draining on time and budget. We're creating a personalized experience with the best trainers and classes around the world, so anyone can enjoy the benefits of a workout, whenever and wherever they want."
The product, appropriately called "Mirror," has an LCD screen but looks like a regular mirror when it's turned off. It can come as a wall mount or with a minimalist carbon steel stand.
The Mirror, which has a carbon steel frame and weighs 70 pounds, streams live fitness classes with real-time instruction and "personal shout-outs" to help you stay motivated.
The Mirror is embedded with speakers and cameras and comes with a complimentary Bluetooth heart rate monitor to help you maintain your target heart rate.
The Mirror itself costs $1,495, and you have to buy a 12-month subscription to the workout classes for $39 per month. At least 50 new workout classes will be added each week.
Users can also choose to pay for the Mirror with $164 monthly payments for 12 months with no interest, which brings the total to $2,436 including the subscription.
You can opt for one-on-one training sessions using the Mirror's camera for an extra $40 to $75 a month.
Brynn Putnam, Founder and CEO of Mirror, came up with the Mirror after she had a child and found herself too busy to get to the gym. She had previously started a chain of fitness studios called Refine Method.
"To me, working out at home always meant compromising — your workout is going to be less fun and less effective and more frustrating," Putnam told Inc. magazine. "So for me, enabling people to work out without sacrifice is just really going to change how people live the rest of their lives."
She said the screen could one day provide interactive services in fashion, beauty, or meditation. "We're looking to be the next screen in people's lives," she told The Times. "We desire to be an immersive platform, not just a piece of gym equipment."
The Mirror is more affordable than some of its competitors in the high-tech home workout field. A Peloton bike, which streams live fitness classes and gained a cult following after it launched in 2012, will cost you $2,245 plus $19.49 per month for the workout classes.
Tonal, an at-home strength-training system equipped with digital weights that use magnetic force instead of gravitational force, costs $2,995 for the system plus $49 a month for the class subscription.
