Scared of Maruti’s Vitara Brezza onslaught, Ford’s EcoSport gets Rs 1.12 lakh cheaper

In a bid to take on Maruti Suzuki’s compact SUV Vitara Brezza, Ford India slashed prices of EcoSport by up to Rs 1.12 lakh.

Vitara Brezza will hit the markets with price starting at Rs 6.99 lakh.

Meanwhile, the petrol variants of the Ford EcoSport will be available from Rs 6.68 lakh onwards and the diesel trims starting from Rs 7.28 lakh (ex-showroom Delhi).

Likewise, EcoSport’s diesel option will be cheaper by Rs 1.12 lakh at Rs 7.28 lakh as against Rs 8.41 lakh earlier.

Ford India Executive Director (Marketing, Sales and Service) Anurag Mehrotra said: "Ford EcoSport has always been recognised for its strong value proposition and this realignment further strengthens that proposition."

He further said: "With enhanced value for money proposition, we are extending its appeal across segments, including Rs 6 8 lakh price band which has been growing at 40 per cent since 2013."

On Tuesday, market leader Maruti Suzuki India had launched its much-awaited compact SUV Vitara Brezza at an introductory price range of Rs 6.99 lakh and Rs 9.68 lakh (ex-showroom Delhi), kicking off a price war in the compact SUV segment.

In the first two days of launch, MSI has garnered 5,600 bookings.

(Image: Reuters)