Ford launches Ford EcoSport Black Edition in India

Ford India has introduced a ‘Black Edition’ of its compact SUV, the Ford EcoSport. It will be available in three variants - Trend+, Titanium & Titanium+ and has been priced between Rs. 8.58-9.93 lakhs (ex-showroom Delhi).

The car will offer three variants, a 1.5 TiVCT petrol engine with manual and automatic transmission, a 1.5 TDCi diesel engine and the much touted 1.0 EcoBoost engine.

“The ‘Black Edition’ accentuates EcoSport’s bold design, giving the compact SUV an even more striking look and a substantial road presence,” said Anurag Mehrotra, executive director Marketing, Sales & Service at Ford India.

The new variant will offer all-black exteriors that have a black grille, black-out moulded headlamps, 16-inch black alloy wheels, black mirror covers, and black fog lamp bezel, black roof rails & roof cross bars. It will also offer up to six airbags for safety and SYNC with AppLink, Ford’s in-car connectivity system that allows drivers to stay connected.

The Ford EcoSport and Mahindra TUV300 have been facing the heat recently after Maruti Suzuki launched its own Compact SUV, the Vitara Brezza . In April this year, the Brezza sold 7,832 units against EcoSport's 3,779 and TUV’s 1,900. This is despite the big price cut on the Ford EcoSport.

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