Ford is offering heavy discounts on EcoSport, Figo. Here’s why

In a bid to pass on the benefits of the soon-to-be rolled out Goods and Services Tax (GST), Ford India is rolling out discounts of up to Rs 30,000 on several cars.

Ford is giving heavy discounts on EcoSport, Aspire and Figo. You can avail discounts on EcoSport in the range of Rs 20,000 to Rs 30,000. It is now priced between Rs 7.18 lakh and Rs 10.76 lakh (ex-showroom Delhi).

On the other hand, Figo and Aspire are cheaper in the range of Rs 10,000 to Rs 25,000 depending upon the variant.

While Figo is priced between Rs 4.75 lakh and Rs 7.73 lakh while Aspire compact sedan is tagged between Rs 5.44 lakh and Rs 8.28 lakh (all prices ex-showroom Delhi).

"We are happy to pass on (to customers) the expected benefits of GST ahead of its actual implementation," Ford India VP Sales Vinay Raina told PTI.

Last week, German luxury car maker Audi had slashed prices of its models in India by up to Rs 10 lakh till June 30.

Large cars are expected to become cheaper due to lower tax incidence under GST as compared to the current system.

Under the GST regime, cars will attract the top rate of 28 per cent with a cess in the range of 1 to 15 per cent on top of it.

While small petrol cars with engine less than 1,200 cc will attract 1 per cent cess, those with a diesel engine of less than 1,500 cc will attract 3 per cent cess.

Large cars with engine greater than 1,500 cc and SUVs with length more than 4 metres and engine higher than 1,500 cc will attract cess of 15 per cent.