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Esthe WAM's bowling ad won a CLIO Award in 2009 depite its ridiculous portrayal of a woman.
According to the list of jury members released by the event's organizers, there will be 30 female jury members this year and only 29 men.
"We've been talking about it for over a year, since before we even started going through the jury selection process," CLIO Awards executive director Nicole Purcell said. "It really started to come together, and this year, we have an amazing jury."
The CLIO Awards is an annual, international competition honoring achievements in advertising, design, and communications. Each year, agencies and individuals submit their best work for consideration in 18 media types ranging from film to direct marketing. Since its inception in 1959, the contest has been judged by juries that were primarily male.
In the past, the show has given awards to ads that were not exactly progressive when it comes to gender, like this 2009 winner for a Japanese hair removal brand called Esthe WAM:
The CLIOs set about to change that this past year, when the organization announced its intention to field a gender-equal jury in 2014 to be more strongly reflect the contributions of women to the advertising industry.
To do this, Purcell and her team created a place on the CLIO Awards website for people to submit anonymous nominations, since women are less likely than men to submit themselves for consideration. The CLIO Awards also met with the major agencies to find talented women and encourage them to serve as judges.
With the help of the agencies and the awareness created by ongoing industry conversation gender equality in creative roles, Purcell said the task of finding talented females for her juries was not particularly difficult.
"It came easier than it has in the past, I think because of everyone talking about creative women in the field," Purcell said. "People are always asking 'Where are these female creatives?' Well, guess what? We just found them."
Purcell said she did not think the increased number of women on the juries would alter the results of the competitions in any way.
"At the end of the day, when we start the jury selection process, what we're looking for is the thought provokers and the idea generators," said Brooke Barasch, the CLIO Awards' director of marketing. "The idea really isn't about the perspective of males or females, it's really about just having the creative minds in the room."
Here's the complete list of jury panels the CLIO Awards announced today:
FILM
|
Anne De Maupeou |
Chief Creative Officer, Marcel - Paris, France |
|
Jon Flannery |
EVP, Executive Creative Director, DraftFCB - Chicago, USA |
|
Nick Gill |
Partner, Executive Creative Director, BBH - London, UK |
|
Mike Smith |
Executive Creative Director, BBDO - New York, USA |
|
Agnello Dias |
Chief Creative Officer & Co-founder, TAPROOT - Mumbai, India |
|
Anita Ríos |
General Creative Director, JWT - Buenos Aires, Argentina |
|
Raquel Martínez |
Executive Creative Director, McCann - Madrid, Spain |
|
Justine Armour |
Creative Director, Wieden+Kennedy - Portland, USA |
|
Kentaro Ichiki |
Creative Director, Hakuhodo - Tokyo, Japan |
PRINT, PRINT TECHNIQUE & OUT OF HOME
|
Alexander Schill |
Chief Creative Officer & Partner, serviceplan - Munich, Germany |
|
Bechara Mouzannar |
Chief Creative Officer, Leo Burnett - Beirut, Lebanon |
|
Anselmo Ramos |
VP Creative Director at Ogilvy Brazil & Founder at DAVID, Ogilvy - Sao Paulo Brazil |
|
Gigi Lee |
Executive Creative Director, Y&R - Kulala Lumpur, Malaysia |
|
Carol Lam |
Chief Creative Officer & Managing Partner, Saatchi & Saatchi - Quarry Bay, Hong Kong |
|
Lisa Fedyszyn |
Creative Director, WHYBIN \ TBWA - Auckland, New Zealand |
|
Xanthe Wells |
Chief Creative Officer, Pitch - Los Angeles, USA |
|
Nikki Lindman |
Creative, Adam&Eve DDB - London, UK |
Hugo Corredor Chief Creative Officer, Sancho BBDO - Bogota, Colombia
DIRECT & ENGAGEMENT
|
Judy John |
CEO and Chief Creative Officer, Leo Burnett - Toronto, Canada |
|
Merlee Jayme |
Chairman & Chief Creative Officer, DM9 - NCR, Philippines |
|
Doerte Spengler-Ahrens |
Chief Creative Officer, Jung von Matt/fleet - Hamburg, Germany |
|
Ioana Filip |
Group Creative Director, McCann - Bucharest, Romania |
|
Ted Lim |
Chief Creative Officer, Dentsu - Singapore, Singapore |
|
Shahir Zag |
Chief Creative Officer, Y&R - Dubai, UAE |
|
Andrey Gubaydullin |
Executive Creative Director & Co-Owner, Voskhod - Yekaterinburg, Russia |
|
Will Rust |
Executive Creative Director, Ogilvy - Prague, Czech Republic |
BRANDED ENTERTAINMENT & CONTENT
|
Kerry Keenan |
Partner, Chief Creative Officer, Deutsch - New York, USA |
|
Leslie Sims |
EVP, Executive Creative Director, McCann Erickson - New York, USA |
|
Kat Thomas |
Co-Founder & Executive Creative Director, One Green Bean - Sydney, Australia |
|
Hadas Liwer |
Chief Creative Officer, JWT - Tel Aviv, Israel |
|
Jesse Coulter |
Co-Chief Creative Officer, Creative Artist Agency - Los Angeles, USA |
|
Chris Bruss |
Vice President of Branded Entertainment at Funny Or Die & President at Gifted Youth - Los Angeles, USA |
|
Fred Levron |
Executive Director/Creative Director Digital and Branded Content, Ogilvy - Paris, France |
|
Sergio Gordilho |
Co-President And Chief Creative Officer, Africa - Sao Paulo, Brazil |
|
Silvia Goh |
Chief Content Officer, LiquidThread/Starcom Mediavest Group - Shanghai City, China |
DIGITAL & DIGITAL TECHNIQUE
|
Alessandra Lariu |
Co-Founder, SHESAYS - New York, USA |
|
Brent Choi |
Chief Creative & Integration Officer, JWT - Toronto, Canada |
|
Brad Kay |
President & Partner, SS+K - New York, USA |
|
Paul Collins |
Creative Director, RG/A - Stockholm, Sweden |
|
Wain Choi |
Global VP & Executive Creative Director, Cheil Worldwide - Seoul, South Korea |
|
Eric Schoeffler |
Chief Creative Officer, DDB Tribal Group GmbH - Düsseldorf, Germany |
|
Jonathan Woytek |
Creative Director, Pereira & O'Dell - San Francisco, USA |
|
Luciana Haguiara |
Digital Creative Director, Almap BBDO - Sao Paulo, Brazil |
|
Michal Pasternak |
Chief Experience Officer, Huge - New York, USA |
DESIGN
|
Sagi Haviv |
Partner & Designer, Chermayeff & Geismar & Haviv - New York, USA |
|
Greg Quinton |
Executive Creative Directorm The Partners - London, UK |
|
Justin Drape |
Chief Creative Officer / Co-Founder, The Monkeys/Maud - Sydney, Australia |
|
Hideto Yagi |
Creative Director, Dentsu - Tokyo, Japan |
|
Katie Taylor |
Executive Creative Director, Landor Associates - Hamburg, Germany |
|
Joanne Thomas |
Creative Director, The Jupiter Drawing Room - Cape Town, South Africa |
|
Gesina Roters |
Creative Partner, Day Creative Business Partners B.V. - Amsterdam, Netherlands |
CONTENT & CONTACT, INTEGRATED CAMPAIGN, & INNOVATIVE MEDIA
|
Pablo Del Campo |
Chief Executive Officer, Del Campo Saatchi & Saatchi - Buenos Aires, Argentina & Madrid, Spain |
|
Humbarto Polar |
VP, Chief Creative Officer, Mayo DraftFCB - Lima, Peru |
|
Bruno Bertelli |
Executive Creative Director, Publicis - Milan, Italy |
|
Bridget Jung |
Chief Creative Officer, DigitasLBi - Paris, France |
|
Kerry Platts |
Executive Creative Director, Wunderman - Dubai, UAE |
|
Malvika Mehra |
National Creative Director and Executive Vice President, Grey Worldwide - Mumbai, India |
|
Margaret Johnson |
Executive Creative Director, Partner, Goodby Silverstein & Partners, San Francisco, USA |
|
Anja Radulovic |
Creative Director, Leo Burnett - Belgrade, Serbia |
|
Sue Anderson |
Co-Executive Creative Director, Crispin Porter + Bogusky - Los Angeles, USA |