For The First Time Ever, Americans Spend More Time Using Mobile Devices Than TV
Nov 20, 2014, 03:05 IST
For the first time, Americans spent more time on average looking at their mobile devices than at a television screen. Based on Flurry data charted for us by BI Intelligence, Americans spent an average of 2 hours and 57 minutes a day on a mobile device, compared to 2 hours and 48 minutes in front of a TV set.
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Many consumers likely use both screens in tandem, though it's difficult to quantify the overlap exactly. Nielsen says 84% of consumers use their mobile device as a second, supplementary screen to the TV.
