For The First Time, A Majority Of US Online Banking Customers Access Their Accounts On Smartphones And Tablets

BII

Mobile banking has overtaken desktop-only digital banking at three top banks in the US - Wells Fargo, Bank of America and JPMorgan Chase.

• Mobile banking customers were 53% of the size of total online banking customers at three banks.
• Desktop-only customers - those that only accessed their accounts on desktop and laptop computers and never on mobile - were 47% of online banking customers during the same time period.
• We assume that all, or nearly all, mobile banking customers also use desktop banking. But if there are many mobile-only online banking customers, then mobile is an even more important banking channel than the above chart suggests.

BI Intelligence, Business Insider's research service, has argued that migration to mobile banking is a huge opportunity for smaller banks and credit unions that don't have the resources to compete with larger banks on metrics like staff per-customer and branch locations per-customer. A good mobile banking app is an inexpensive way to provide customers with many services that would otherwise require going to the bank and interacting with a representative.

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