For $100, you can eat a doughnut covered in gold flake and icing made from Cristal Champagne

A Filipino restaurant in Williamsburg, Brooklyn is selling a gold-coated champagne doughnut for $100.

Manila Social Club is known for its ube doughnuts, which are purple and cost $40 per dozen. Ube jam, which comes from mashing purple yams, is used in Filipino desserts.

The golden ube doughnut has icing made with Cristal champagne and it's filled with ube mousse and champagne jelly. The outside is flecked with 24-karat gold.

Some New Yorkers have apparently been willing to put down $1,200 for an order of a dozen. Gold is trading at $1,075 an ounce.

The Golden Cristal Ube Donut The Manila Social Club presents their infamous gold-ube donut, adorned with icing made with Cristal champagne and filled with an ube mousse, champagne jelly, and covered with 24k Gold. $100 per donut. For more information or to inquire about placing an order, please go to www.ManilaSocialClub.com. #manilasocialclub#williamsburg#newyears#ube#filipinofood#pinoyfood#donuts#goldleaf#champagne#doughnuts#nyc#f52grams#newforkcity#eatmunchies#eeeeeats#cristal#bubbly#bestrestaurants#cheflife#feastagram#buzzfeedfood#filipinofoodmovement#huffposttaste#forkyeah#feedfeed#tastingtable#eater#zagat#dessert#richdessert

A photo posted by Manila Social Club (@manilasocialclub) on Dec 25, 2015 at 8:45pm PST

The restaurant has been promoting the donuts on Instagram, and customers have posted photos of their gold doughtnuts that they bought to celebrate the new year.

Here's the restaurant's owner and chef, Björn DelaCruz, working on one of them:

Working on a donut order. Someone really wants to show up at the party with the best dessert! Lol ManilaSocialClub, Gold Cristal Donut. Order yours now! #golddonut #cristaldonut #cristal #ubedonut #ube #gold #nyc #newyork #williamsburg #eeeeeats #buzzfeast #foodphotography #foodporn

A photo posted by TabakoDelaCruz (@tabakodelacruz) on Dec 25, 2015 at 6:27pm PST

In an interview with First We Feast, DelaCruz explained how the gold doughnut came to be:

We have this doughnut program where we make doughnuts every Friday, and you can only order them online on Thursday. The reason why we do this is because we're not a doughnut shop. The Golden Cristal Ube Donut came along because there is a brewery in Bushwick called Braven Brewery, and we know the owners Marshall and Erik. We both started our businesses around the same time. We had a doughnut event where I unveiled a doughnut with icing made with Braven White IPA, dusted with gold. That was the beginning of the golden doughnut [idea].

The reason that gold leaf and Cristal were added was because I love all different champagnes. I wanted to add something [to the menu] for the new year to celebrate how long we have been going. I didn't know people would go and order a dozen [of these] at a time! But then again, it is New York, and there are people willing to put down a grand for a dozen doughnuts.

DelaCruz has also created a "black and gold" doughnut flavored with an IPA beer from Bushwick and dusted with 24-karat gold:

From last nights Donut Party @ManilaSocialClub! I wish I had better lighting. I debuted the @bravenbrewing Black and Gold Braven Donut. It's flavored with Braven's White IPA and dusted with 24k gold. HAPPY HOLIDAYS! #manilasocialclub #ipaDonut #williamsburg #williamsburgfood #brooklyn #eater #buzzfeast #eeeeeats #FoodPorn #foodphotography #munchies #vice #golddonut #donuts #gold #filipinochef #chefstalk #ChefLife #ipa #beerdonut #bravenbrewing #bravenbeer

A video posted by TabakoDelaCruz (@tabakodelacruz) on Dec 8, 2015 at 8:53am PST

The New York Times reviewed Manila Social Club last week and called it "a bit of a ramble" but gave it a favorable review. The restaurant opened in April.

(h/t @joshbythesea)