Working with a company focused on Bharat betters your job safety

If you want to ensure your job security, all you need to do is to find out where your company focuses.

With increasing risk to jobs caused by automation and digital trends, ignoring Bharat or the rural India is also one of the biggest reasons of companies letting go of their employees.

A recent survey by TeamLease has revealed that for a company to give security to its employees, it has to concentrate on sectors like farming, unorganised retail, micro and small enterprises.

In the survey done to identified factors that pose risks to jobs of employees, 'automation and digital' were ranked the highest, but ignoring the ‘Bharat’ factor as well as demonetisation was ranked at the second place.

Since rural India is adopting consumption patterns similar to urban areas and urban markets, a business can’t ignore it for a long time, unlike 10 years ago, when rural market was easily ignore by every business focused on urban India.

Rightly so, given that people in rural India are no more depending only on farm income, as per a report on rural markets by Accenture.

A range of non-farm incomes has resulted in people from these areas being able to spend more and demand more.

Other than this, government is also now more focused on linking rural India to mainstream financial sector by ways like opening Jan Dhan accounts and promoting digital payments.

Companies in several sectors like FMCG, auto, banking & financial services etc. are trying to make their presence felt in rural India, a market that is still largely untapped and ignoring which can lead to growth challenges.