Flipkart’s got a cool new logo! Check it out here

Flipkart has launched a brand new logo. The letter F in the current logo apparently denotes ‘playfullness’ and ‘speed’. With the new logo, the company aims to focus more strongly on its mobile app.

"Flipkart has evolved into a pretty much mobile-centric platform," Mukesh Bansal, head of commerce, Flipkart said. "This will be our identity across all touch points, whether it is desktop, mobile, online, offline, print, everywhere,” he said.

The new logo is crafted to be mobile-friendly. That’s no surprise. Flipkart reportedly more than 75% traffic from mobile devices.
According to media reports the company expects to sell products worth around $8 billion this year.

(Image credit: Techlomedia)