Flipkart to shut down website, to become app-only platform soon

While we thought Myntra would be the only company to test out waters in the mobile-app only field, the latest news reports suggest that the eCommerce player, Flipkart is also planning to follow the suite. A senior executive of the eCommerce player told the news to Economic Times.

The company seems to be planning this move considering the popularity of its mobile app, which is bringing maximum traffic to them. Michael Adnani, vice-president, retail and head of brand alliances, Flipkart told the financial daily, “A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us.”

Now, as the rate of transactions mirror traffic increase on the app, Flipkart’s move to app-only platform makes sense, feels Adnani. He further validated his point by bringing Myntra into discussion. He told Economic Times that Myntra’s growth on the app was higher than that of Flipkart, which led the online fashion retailer to decide to shut down its website and move all operations to its app starting May 1. Flipkart had acquired Myntra last year for Rs 2,000 crore.

(Image: India Times)