India’s largest online marketplace Flipkart is planning to set up a brick-and-mortar store and will start with master franchisee for foreign brands in the Indian market.
As per reports, Flipkart will sell foreign brands through its stores and sublicense the offline business. Reportedly, Flipkart is in talks with Giordano for a licensing deal to sell products offline and online in India.
ET quoted sources as saying Flipkart has been planning to set up stores for a long time now.
Presently, the ecommerce space is undergoing a slowdown as discounts are shrinking and people are wary of buying items before touching them.
Flipkart is not new to open an offline store as Urban Ladder, Pepperfry, Lenkskart, Faballey and Nykaa have already set up brick-and-mortar stores.
ET reported that Myntra is appointing two sub-franchisees for Mango that includes Jaipur-based Samarth, which operates more than 100 outlets of Benetton, Tommy Hilfiger, US Polo, Puma, Lee, Wrangler and Calvin Klein, and New Delhi-based G&B that runs 25 stores of Benetton in the National Capital Region. However, Myntra is also selling its own brands.
