Flipkart is going to sell TVS Motors’ two-wheelers nationwide now; more brands will add up to its list
Apr 13, 2016, 12:50 IST
After one year of pilot project, Flipkart is all set to drive its two-wheelers sales, nationwide. To start with, the ecommerce giant will sell TVS Motor's entire range from next month.
Flipkart had started sales of TVS Motor's motorcycles and scooters in March last year in Bengaluru on a pilot basis.
Adarsh Menon, vice-president for electronics and automobiles, Flipkart told ET, "We had launched the automotive category in April 2015 by commencing sale of auto accessories on our platform. We have witnessed 600% year-on-year growth in sales of auto accessories and auto electronics. In two-wheelers we did a pilot with TVS Motor in Bengaluru and will start sales nationwide next month. All major two-wheeler brands would be on our platform shortly."
Apart from two-wheelers, Flipkart will also get Mahindra & Mahindra (M&M) for sale on its platform.
READ ALSO: Flipkart and Mahindra start a new trend! You can now book Mahindra KUV 100 on Flipkart
The arrangement to sell passenger vehicles online with M&M started with the KUV100, which was launched earlier in January this year.
“We aim to provide a transparent and smooth end-to-end experience to consumers purchasing automobiles on our platform be it pricing or delivery. The target is to corner a2% share in the domestic two-wheeler market by the end of the year. Automotive is definitely a core focus area," Menon told ET.
With foraying into the two-wheeler segment, Flipkart plans to have sales of around 330,000 units over the next eight months.
Rivals Amazon and Snapdeal were also not behind in venturing into the automobile segment.
Snapdeal has tied up with Hero MotoCorp, Hero Electric, Suzuki Motorcycles, TVS Motor and Polaris Industries to sell motorcycles and off-road vehicles.
Advertisement
Flipkart had started sales of TVS Motor's motorcycles and scooters in March last year in Bengaluru on a pilot basis.
Adarsh Menon, vice-president for electronics and automobiles, Flipkart told ET, "We had launched the automotive category in April 2015 by commencing sale of auto accessories on our platform. We have witnessed 600% year-on-year growth in sales of auto accessories and auto electronics. In two-wheelers we did a pilot with TVS Motor in Bengaluru and will start sales nationwide next month. All major two-wheeler brands would be on our platform shortly."
Apart from two-wheelers, Flipkart will also get Mahindra & Mahindra (M&M) for sale on its platform.
READ ALSO: Flipkart and Mahindra start a new trend! You can now book Mahindra KUV 100 on Flipkart
Advertisement
“We aim to provide a transparent and smooth end-to-end experience to consumers purchasing automobiles on our platform be it pricing or delivery. The target is to corner a2% share in the domestic two-wheeler market by the end of the year. Automotive is definitely a core focus area," Menon told ET.
With foraying into the two-wheeler segment, Flipkart plans to have sales of around 330,000 units over the next eight months.
Rivals Amazon and Snapdeal were also not behind in venturing into the automobile segment.
Snapdeal has tied up with Hero MotoCorp, Hero Electric, Suzuki Motorcycles, TVS Motor and Polaris Industries to sell motorcycles and off-road vehicles.