Flipkart and Snapdeal are at it again, but this time for ‘friendly’ exchange of 'tweets'

India’s two biggest e-Commerce rivals Flipkart and Snapdeal recently shocked everyone by indulging in a friendly exchange of tweets ahead of the festive season, starting this week. They both are well prepared to take on each other and make most of the festive period by coming up with lucrative sale offers.

Both the companies had claimed last year that they had sold products worth about Rs 600 crore during the festive season.

On Sunday, Snapdeal's chief product officer Anand Chandrasekaran tried to sneak into its rival website and found Flipkart's website being temporarily unavailable. He tweeted a picture of the website and said: "Guess this is part of the app only strategy."

As expected after a few hours, a reply came from Flipkart's chief product officer Punit Soni. He said: "Anand, my friend :) we were testing our servers to prep for BBD (Big Billion Day). Sorry you had issues. Best of luck for the festival season!"

Flipkart’s 2015 #BigBillionDay sale kicked off on Tuesday, and is app-only, meaning that even though people can browse the website, they will need to download the Flipkart app on their phones to actually avail any discounts.

Now let’s know what happened to the conversation between the two rivals!

Chandrasekaran replied back, wishing his counterpart good luck for the festive season. He said: "Punit Soni got it, it looked like web users were being left out in an app-only focus."

Snapdeal was the first to kick-off the sale offer this year with a promotion called ‘Electronics Monday’, promising fabulous offers and discounts on products ranging from smartphones to kitchen appliances.

According to the e-tailer, it would bring a set of mega deals for consumers every Monday across different categories till Diwali.

Amazon India is also coming up with sale offers.

Last year's festive season had seen a war between the two top e-tailers of the country, with Flipkart's 'Big Billion Day' clashing with Snapdeal's 'Big Sale Day'.

(Image: Indiatimes)