Shout out for calorie-conscious consumers! Fizzy drinks, ice-creams may come with less calories soon

FMCG companies such as Hindustan Unilever, PepsiCo are cutting out calories in their products to sell better to health-conscious consumers.

As consumers are becoming health conscious due to rising number of health issues like diabetes, high BP, food companies are curtailing portion sizes to reduce the number of calories.

Hindustan Unilever has reduced the calories in ice-creams and will make sure that at least 80% of its packaged ice-creams will not have over 250 kilo calories per portion.

PepsiCo soon will come out with colas in 150ml cans and Coca-Cola will introduce 180ml.

"Unilever shares the public concern about the issue of obesity and related chronic diseases and the tremendous long-term challenge society is facing to deal with them. HUL has reformulated some products and reduced the sizes of others to bring calories in them to below 250 kilo calories,” an HUL spokesperson told ET.

"We plan to introduce 180ml cans and 300ml PET packs this year in some select markets only. For consumers, it means the flexibility to choose the serve size," a Coca-Cola spokesperson told ET.

Even restaurants are adopting the same approach.

Dev Amritesh, chief operating officer at Dunkin' Donuts India told ET, “We have various options at various price points and portion sizes. For example, consumers can choose a big Tough Guy burger or a smaller Crunchy Joe. At the same time, they could go for an indulgent Death by Chocolate donut or a lighter Classic Glazed donut."

(Image: Indiatimes)